This Silicon Life

Ramblings and observations from a state called California.

Originally posted on VentureBeat:

SAN FRANCISCO — “Are you pumped up and ready to go? We are here to excite you!” Marc Benioff addressed a screaming crowd at the Yerba Buena Center for the Arts this morning, after an opening performance by rapper MC Hammer.

It’s hard to believe this is a vendor-led cloud computing conference. The outspoken Salesforce took the stage for his keynote address at Dreamforce 2012 with one clear message: A “social revolution” is taking place, and his company wants to be the driving force behind it.

The social revolution

Benioff claimed that in the evolution of computing, entrepreneurs like Steve Jobs, Jeff Bezos, and Jack Dorsey have ushered trends like cloud and mobile, which have led to a shift to social business. He later claimed that the social revolution is a “trust revolution.” Not sure I buy it, but his overarching point is that customer satisfaction is becoming a central concern…

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